Physical Activity Comes Easy!

We start with the US Surgeon General's recommendation for physical activity as our goal: 30 minutes or more of moderate-intensity physical activity almost every day. Then we go on to let people know that this behavior is effective for health benefit and exactly how it can be incorporated into one's everyday life. For example, most people indicate time to be the most significant barrier to regular physical activity including for walking. Our ads specifically address how this time barrier can be overcome, both through one's control beliefs ("30 minutes is just one TV program") and steps ("start out with 10 minutes, and then increase to 20, then 30").